Friends in high places

There is often a perception that not all brands need to pay attention to social media as a brand building tool. Some brands just do not fit with the social media audience. But is this really still true? This week Cartier, one of the world’s most exclusive jewellery brands, published its very own MySpace page. An interesting move from a brand which few would ever associate with the MySpace generation. So is this a sign of a brand jumping on the band wagon or should we instead view this as a brave and clever move which will reach out to an untapped and lucrative market?