A Pru-dent move?

There was an interesting piece of experiential marketing outside the Mantra offices today which proved a talking point in the office. The bus stop on Tottenham Court Road had been taken over by Pru Health and turned into a kind of fruit vending machine. One of the advertising boards had been filled with oranges with a gap at the bottom for passers by to take advantage of the free fruit on offer.



Ever keen for a freebie, there was a buzz of people around it at lunchtime so it seems that Pru Health was on to a winner.