A Pru-dent move?

There was an interesting piece of experiential marketing outside the Mantra offices today which proved a talking point in the office. The bus stop on Tottenham Court Road had been taken over by Pru Health and turned into a kind of fruit vending machine. One of the advertising boards had been filled with oranges with a gap at the bottom for passers by to take advantage of the free fruit on offer.



Ever keen for a freebie, there was a buzz of people around it at lunchtime so it seems that Pru Health was on to a winner.

Walking on water

EA Games proved itself to have a great sense of humour this week as it responded to a YouTube video poking fun at their latest Tiger Woods game. Discovering that Tiger Woods could actually walk on water in the game, Levinator 25 posted a video on YouTube to share this embarrassing flaw with the world. But rather than trying to mend the damage and take an apologetic tone, EA gave as good as they got and turned the situation to their advantage by posting a brilliant video of the real Tiger Woods walking on water as testament to his uber talent.



Cue EA grabbing a raft of positive attention to their latest offering - an amusing example of a brand paying more than just lip service to the world of digital media.

Friends in high places

There is often a perception that not all brands need to pay attention to social media as a brand building tool. Some brands just do not fit with the social media audience. But is this really still true? This week Cartier, one of the world’s most exclusive jewellery brands, published its very own MySpace page. An interesting move from a brand which few would ever associate with the MySpace generation. So is this a sign of a brand jumping on the band wagon or should we instead view this as a brave and clever move which will reach out to an untapped and lucrative market?