An interesting departure

British Airways has launched its very own social media platform – Metrotwin. The online community links those from 'the two greatest cities in the world' - London and New York, and represents one of the most significant drives into social media by a big brand.

The network allows users to provide recommendations of the best places to go and things to do in both cities whilst also helping users navigate the vast amount of online information on the two cities. Echoing Facebook, Metrotwin lets users create profiles, follow others and review and rate different aspects of London and New York.

This use of social networking signals a trend whereby content is becoming more niche and personalised. Where once an individual, group or brand might set up a page or group on a networking site, perhaps our demands and experiences are such that we now want to be able to create an entire platform to establish a unique, personal and relevant social network.

The pet...2.0

Remington has this week launched the ‘digital pet man’ – a downloadable widget housing a ‘hunk’ who will strip for you on demand in between working out, cleaning up and showering you with compliments. In the interests of equality at this stage I have to mention a similar widget launched by The Sun a few months back whereby you could download the star of page 3, Miss Keeley Hazell, to your desktop. Racking up over 10,000 downloads in its first four days this proved a major coo for the tabloid paper.




So will Remington be able to replicate this popularity with their application and nuzzle their latest product offering on to the desktops of thousands of women? Judging by the reaction from some of the girls in the office, it seems likely!