Go forth and be social

The quest to set up a customised social website (think Metrotwin) has become a whole lot easier as SocialGO today announced that it is now in OpenBETA.

This much anticipated bespoke social network maker is free to use and allows people to create a customised social website for any group, topic, business or theme. With a simple, easy to use design and a load of useful features you can have a network set up within a few minutes.

Having been in intense development for twelve months and having reached over 1,000 social networks already, SocialGO seems set to make a refreshing impact on the social networking scene.

An interesting departure

British Airways has launched its very own social media platform – Metrotwin. The online community links those from 'the two greatest cities in the world' - London and New York, and represents one of the most significant drives into social media by a big brand.

The network allows users to provide recommendations of the best places to go and things to do in both cities whilst also helping users navigate the vast amount of online information on the two cities. Echoing Facebook, Metrotwin lets users create profiles, follow others and review and rate different aspects of London and New York.

This use of social networking signals a trend whereby content is becoming more niche and personalised. Where once an individual, group or brand might set up a page or group on a networking site, perhaps our demands and experiences are such that we now want to be able to create an entire platform to establish a unique, personal and relevant social network.