Post Number One

So…post number one. Welcome. A long overdue, work in progress blog from Mantra PR’s digital offering – Spider. Spider was set up in May 2007 to help educate current and potential clients around this ‘phenomenon’ they call Web 2.0. For those that don’t know their widgets from their elbows, the Spider consultants will come in, talk in non-tech language and showcase how creative but carefully considered online campaigns can have a real impact on a business’ delicate bottom line!

So far this year, we have designed and implemented multiple campaigns for clients in the media, technology and gaming sectors and we have big plans for 2008!

Our first event ‘Influencing the influencers – harnessing the buzz and avoiding the pitfalls’ took place on Monday 19^th November. We had 45 people in a very cool room in the Soho Hotel, London listening to the likes of Neville Hobson, Alistair Beattie, Head of Digital at AMV, Richard Waterworth, Head of Consumer at ITV and Iain Dale, political blogger all give their views on the potential of ‘social’ media for communications.

More on the content of the presentations and our interpretation to follow...