SEO <3's Online PR?

So, I was at the International Search Summit today at the British Library thanks to our friends at Nordic eMarketing.

I got to sit in on the online PR session which included talks on harnessing online PR, blogging and Facebook. Nothing was really new and most of the talks concentrated on international campaigns and running multilingual sites, unfortunately just from a webmaster / blogger point of view.

What was interesting was the intro talks from Microsoft and Xerox. It might have been stating the obvious but again it needed to be done - SEO and Online PR NEED to be aligned. Agencies / colleagues need to work together to optmise press releases distributed online so they can have an impact on SEO.

It is a simple step, but an effective one. When will we learn?