Walking on water

EA Games proved itself to have a great sense of humour this week as it responded to a YouTube video poking fun at their latest Tiger Woods game. Discovering that Tiger Woods could actually walk on water in the game, Levinator 25 posted a video on YouTube to share this embarrassing flaw with the world. But rather than trying to mend the damage and take an apologetic tone, EA gave as good as they got and turned the situation to their advantage by posting a brilliant video of the real Tiger Woods walking on water as testament to his uber talent.



Cue EA grabbing a raft of positive attention to their latest offering - an amusing example of a brand paying more than just lip service to the world of digital media.

The new breed of viral

So yesterday The Independent on Sunday covered the power of blogging and social media on US politics, particularly Obama's use of social media to publicise popular TV appearances.

Just taking a quick look at today's Viral Video Chart will show the popularity of the elections on social networks like YouTube.